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What Lenders Look for on Credit Reports

Hint: It’s Not Just Your FICO Score

Whether you’re a startup seeking your first loan or a veteran looking to upgrade your equipment, you might wonder what lenders actually look for when deciding whether to approve your credit application.

Obviously, there’s your credit score. FICO and similar institutions determine your score by analyzing your debts owed, on-time payments, credit history and hard inquiries.

Most lenders, however, use more than just your FICO score to determine whether your business is creditworthy. They use other indicators of your financial health, such as your debt-to-income ratio to decide whether you’re approved for a loan.

Business Credit Score

In addition to your personal credit score, lenders also look at your business credit score to determine your eligibility. Business credit scores focus primarily on how you utilize your credit, how frequently you open new lines of credit and how quickly you pay off your debts.

Like your credit score, your business credit score provides a metric for lenders to evaluate your company’s creditworthiness. Ideally, you should have a business credit score of 75 or greater, but if your score is not ideal, you can often find loans at higher interest rates.

READ MORE: What Lenders Want to See in a Business Plan Before Approving Your Equipment Financing Application

Payment History

Even if your overall credit score is less-than-perfect, having a solid payment history will help you attain financing for your major business equipment leases or purchases.

Lenders often focus on this portion of your credit report because it reflects whether you’re likely to make good on your debts. A record of on-time payments will work in your favor, but frequent missed payments and bankruptcies may tell lenders that you’re too high-risk.

Paying your bills on time is one of the easiest ways to improve your creditworthiness. It will boost your FICO score, showing lenders that your business is a safe bet.

Assets

To obtain financing, many businesses use their assets to take out a secured loan. Assets like real estate or machinery can be signed on as collateral if you default on your payments, making lenders more likely to approve your request. So, if you have valuable assets, then your business is more likely to be approved for larger financing amounts.

Assets can be particularly important if your business does not perform well on other credit metrics. If you have a high-value asset to use as collateral, then lenders are more likely to overlook bad marks on your credit. However, if you do use assets as collateral, then you should take care to ensure that you will be able to make payments on your loan or risk losing the assets.

Financial Health

Lenders also consider the overall financial health of your business when determining loan eligibility. They will want to look at financial statements, such as your cash flow statement, as well as your debt-to-income ratio.

Simply put, lenders want to see that your business is stable and solid. Income and cash flow statements will demonstrate that your business is generating more money than it spends, and they will show whether you can afford your monthly payment.

One of the most important metrics of financial health that lenders examine is your debt-to-income ratio. To get this number, you can divide your monthly payment obligations by your total income. A healthy business should have a low debt-to-income ratio, which should never exceed 36. If your debt-to-income ratio is low, then you will have an easier time securing funding.

READ MORE: Can You Get Equipment Financing with Bad Credit?

If you need essential equipment to expand your business and are unsure whether you qualify for a loan, talk to the experts at Global Leasing & Financial Services (GFLS). We can help you look more closely at the factors that determine your eligibility and provide guidance for improving your creditworthiness. GFLS is known for providing equipment financing to a wide range of credit tiers, using our internal GFRS funds, bank lines and non-bank providers. We work hard to earn our customers’ trust by providing top-quality products and best-in-class service. That’s why “when other lenders say no, we often say yes.”

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AACFB Charter

Effective immediately Pat Chaffey has been chartered with the entire AACFB program responsibilities for Global Financial & Leasing Services.  His Team members include Julian Sirull, Chuck Dale and Cathy Steadman.   All future inquiries from members of the AACFB should be directed to newapps@gfrservices.com and copy Pat Chaffey (Pat@gfrservices.com).  Pat look’s forward to developing relationships with all broker members as well as expanding the relationships with the ones we currently work with.  If you have any questions please do not hesitate to contact Pat Chaffey, 480-478-7406.

 

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It’s Not the Interest Rate That Counts When Financing Equipment

Revenue Generated Beats Interest Paid Every Time

Are you worried about financing an equipment lease for your business? You might be thinking, “I need to wait until I pay off this,” or “I’d rather save up for that instead of pay interest rates.” Sound familiar? You’re not alone. Many business owners will put off financing an equipment lease because they don’t want to accumulate more debt, especially if their credit score is less-than-perfect, or they don’t want to take on a monthly payment at the moment.

Putting off large purchases, however, can stunt your business’s growth. New or upgraded equipment can increase your productivity, enhance employee satisfaction and help expand your business. Waiting for the “right time” that may never come can delay taking your company to the next level, not to mention give your competitors time to widen any leads they have.

It comes down to the numbers when you’re deciding whether to finance a major equipment purchase. If new or upgraded equipment will lower your costs or increase your profits, then it may be worthwhile to finance and let the additional revenue generated cover (and possibly exceed) the payment.

What You Profit is More Than What You Spend

When financing equipment, often you can profit more than you spend on the lease. This means that you earn back the cost of leasing as well as interest paid when you invest in new or upgraded equipment. This is the ideal situation, of course.

To see how this works, let’s use an example. Suppose you’re considering financing a machine that would reduce your labor costs by $1,000 per week, which translates to $4,500 per month. Even if your payment was $3,500 per month, you would still save $1,000 per month in operating costs.

Likewise, you may want to lease a machine that will increase your productivity by 10%, which translates to roughly $10,000 in net profit per month. Again, your monthly payment will likely be less than the additional income that your business generates.

Immediate revenue isn’t always possible. Take new businesses or those branching out into another area, for example. In these cases, the equipment financed may be considered essential, but it will take time to become established.

READ MORE: What Type of Equipment Qualifies as “Essential Business Equipment?”

Bottom line: making the right purchases for your business can often increase your bottom line, even if you finance them. It’s simply a matter of crunching the numbers to see if it’s worthwhile in the short and long run.

Why Less-Than-Perfect Credit Shouldn’t Stop You from Exploring Financing Options

Even when the numbers make sense, financing a new purchase can seem impossible if your credit isn’t fantastic. You might be concerned about paying a higher interest rate or that financing will further damage your credit now or in the long run.

Financing necessary equipment can give you an opportunity to build your credit while enhancing your overall business. When leased equipment payments are paid as agreed, your credit score can improve. Lenders like Global Financial & Leasing Services (GFLS) will work with you to ensure that you choose the correct financing for your situation and needs.

READ MORE: Working with a Certified Lease and Finance Professional (CFLP is a Smart Decision

Looking at the big picture is required for making any business decision, but especially when it comes to equipment. You and your lending partner should sit down, run the numbers and make an informed decision that will benefit your company’s long-term goals.

At GLFS, we help business owners in a variety of industries obtain the financing they need, regardless of their credit score. Our advisors will work with you to determine whether a new purchase is advisable, and if so, help you find financing that meets your budget. If you’re considering a major purchase for your company, contact us today.

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Choosing a Lender to Finance Equipment? Don’t Underestimate the Importance of Industry Associations

When financing major business equipment purchases, choosing the right lender from the many out there can boggle the mind. Shady companies and scam artists have flourished in the age of the internet, and sometimes, it can seem hard to tell who’s legitimate and who isn’t.

One of the easiest ways to ensure that you select a trustworthy lender is by looking at professional associations like the American Association of Commercial Finance Brokers (AACFB). These groups have high legal and ethical standards for their members, and they can often provide guidance on specific companies for financing equipment in your industry.

If you plan to make a major purchase, then you will want to deal with business-minded lenders who you can trust. Choosing a lender that is a member of a professional association is an excellent way to ensure that your equipment financing is in good hands.

Why Associations Matter

Associations have high standards for their members to ensure that they are reputable lenders. To join these groups, a lender must pass a variety of tests and background checks proving they are legitimate. Members must also often undergo periodic reviews, and they can be expelled from the organization if they are found to engage in unprofessional or unethical conduct.

Additionally, most associations have strict ethical standards that members must follow to maintain their affiliation. AACFB’s code of ethics mandates that its members are honest and professional in their dealings and are fully transparent with clients and relevant organizations.

What Risks Do Non-Affiliated Lenders Pose?

Non-affiliated lenders pose several risks to any company that uses them. Many of these companies engage in predatory practices, such as charging excessively high interest rates or fees. They also may use pressure sales tactics to lure consumers into accepting less-than-ideal loan terms.

LEARN MORE: 3 Non-Negotiables When Selecting Your Equipment Lease Financing Partner

Financing scams unfortunately are prevalent in the age of the internet. Many fraudsters will build legitimate-looking websites to attract consumers, and they will then attempt to steal your information or money. Typically, they target small businesses with limited credit, offering deals that seem too good to be true. Many of these fake lenders will claim to be affiliated with an organization, so you should take time to verify the validity of the organization and their membership before working with them. Associations keep a list of members on their websites for verification purposes.

Choosing the Right Lender for You

While choosing the best lender for your needs depends on many factors, you should always use a company with official affiliations to legitimate organizations. These lenders must meet strict professional and ethical standards to remain in their associations, making them substantially more trustworthy than non-affiliated ones.

You should also take care to select a lender with expertise in the type of equipment that you plan to finance. Associations can also help you in this regard by providing directories of reputable firms in your field.

Global Financial & Leasing Services is a member of the American Association of Commercial Finance Brokers. We specialize in financing for equipment used in health/medical, construction, restaurant, machinery/manufacturing, printing and logging/forestry. We work with business owners who have less-than-perfect credit.

LEARN MORE: What Type of Equipment Qualifies as “Essential Business Equipment?”

Ready to learn more, let’s talk about the possibilities. Or, get started today by filling out an online application.

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Working with a Certified Lease and Finance Professional (CFLP) is a Smart Decision

Credentials are critical in the professional world as a means to verify competency. After all, you wouldn’t go to an attorney, doctor or accountant who didn’t meet professional standards. Same goes for your equipment financing lender.

One of the easiest ways to determine whether you’re dealing with a professional lender is by checking if he or she is a Certified Lease and Finance Professional (CLFP). CLFPs must pass various tests and meet strict professional and ethical requirements to become officially certified, making them more reliable partners than non-certified lenders.

If you want to work with a finance professional who has gone the extra mile to earn a designation, then you should seek out a CLFP. High standards required to use that title ensure that the person or organization that you work with will use their expertise to act in your best interest.

What is a CLFP?

A CLFP is a lease and/or finance professional that has attained this qualification by demonstrating their knowledge, professionalism and ethical practices. As a whole, the CLFP organization aims to improve the equipment financing industry by improving companies’ and individuals’ conduct and expertise.

This certification intends to promote professionalism, transparency, and ethical practices in an industry. CLFPs aim to enhance the finance industry’s standing by promoting high ethical standards, continuing education and fair practices.

Who Qualifies as a CLFP?

To become a CLFP, you must undergo an extensive application process that includes various tests and background checks. To even be eligible to become a CLFP, you must have a clean background that is free of criminal charges, official sanctions or license revocations. Then, if you meet those prerequisites, you must then pass an exam that tests your knowledge of relevant subjects, including leasing law, accounting, collections and asset management.

LEARN MORE: Your Approach to Financing an Equipment Lease Matters

If you pass the test to become a CLFP, you must then pledge to abide by the organization’s Standards of Professional Conduct, which promotes honesty and integrity in doing business. Members must also renew their status annually, and in order to do so, they must continue to meet all of the CLFP’s standards and participate in continuing education.

The Benefits of Working with a CLFP

Simply put, CLFPs are the best of the best in the world of equipment financing. They must be able to demonstrate extensive knowledge of the field, and also, they must prove that they have never been involved in any questionable transactions.

The largest benefit of working with a CLFP, however, is simple peace of mind. When you work with a CLFP like those here at Global Financial & Leasing Services, you know that your lender is competent and has your best interest in mind. Just as you would look for any other certified professional, you should also seek a Certified Lease and Finance Professional to finance your business equipment.

Ready to learn more, let’s talk about the possibilities. Or, get started today by filling out an online application.

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What Type of Equipment Qualifies as “Essential Business Equipment?”

The Difference Between the Essentials and Nice-to-Haves

Every type of business has its essential equipment that allows it to operate and meet client demand. A hospital, for instance, wouldn’t be able to diagnose patients without machines like X-rays, CT scanners, and MRIs. However, is new waiting room furniture essential? Probably not.

When buying new equipment, how do you justify what is essential and what’s a “vanity” purchase?

 

What is Essential Business Equipment?

“Essential business equipment” refers to the tools of your trade that your business cannot operate without. Restaurants need ovens and walk-in refrigerators. Loggers need chainsaws and excavators. Warehouses need forklifts and pallet jacks. These are the bare-bones essentials that ensure that your employees can do their jobs.

LEARN MORE: HOW TO ATTRACT QUALIFIED OPERATORS TO MAKE THE MOST OF YOUR FINANCED EQUIPMENT

What you consider necessary will depend on the size and scope of your business. Major companies will often need more equipment than small businesses, and various types of businesses rely on different machines to get work done. An easy way to consider whether your company needs a certain piece of equipment is by asking, “Would we be able to manage without it if it broke?” If your answer is no, then the piece of equipment in question is essential.

 

Essentials vs. Nice-to-Haves

Once you understand what kinds of equipment are necessary for company operations, you can distinguish between what’s essential and what isn’t. For example, suppose your company owns a small warehouse, and the items that you produce are easy to pick by hand. In this case, a forklift might be nice to have, but chances are, you can get by with a couple of pallet jacks.

Another nice-to-have pitfall that many business owners experience is unnecessarily buying top-of-the-line equipment. All of the bells and whistles on a brand-new machine may seem tempting, but oftentimes, your business can get by with a high-quality, used version with fewer special features. So, when buying equipment, you should consult with your employees to determine what features they actually use, what they would like to have, and what they never touch.

You should also keep in mind that what’s essential to your business will change over time. In the warehouse example, suppose that your company has grown enough to justify a larger warehouse. The forklift that was initially non-essential may become critical in this expanded space.

 

Using Equipment Financing Wisely

Financing your large equipment purchases can be one of the best ways to get your business what it needs without running your savings account dry. However, having the option to finance can make non-essential purchases seem more appealing. A $12,000 price tag may make you think twice, whereas twelve payments of $1,000 may seem easier to justify. 

When you choose to finance your purchases, you should think about whether that piece of equipment will be worth the monthly bill. Essential equipment will pay for itself, but with vanity purchases, each invoice will make you think twice. If you’re considering buying new equipment for your company, contact the experts at Global Financing & Leasing Services to get the best financing for your essentials.

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What You Should and Shouldn’t Do If You Can’t Make Your Equipment Lease Payment

Communication is Key

2020 has been a tough year. The pandemic and ensuing recession have taken their toll on small businesses, leaving many business owners either dealing with the worst or preparing to do so. Even after making cost-saving moves, you might be wondering, “What happens if I can’t pay my bills or make my payment on my equipment?”

When you can’t make a payment on an equipment lease, your credit and business are at risk. However, in many cases, you can find a way to make ends meet without bottoming out your bank account. If you find yourself in this situation, here are a few tips to minimize damage to your credit and possibly avoid losing equipment essential to your business.

 

Don’t: Make Rash Decisions

If you’re struggling to make payments, you might feel tempted to throw in the towel, have a “going out of business” sale, and declare bankruptcy. However, before you give up hope, simply step back and take a deep breath. Many businesses recover from hard times, and giving up too quickly can hurt you in the long run.

 

Do: Seek Alternative Sources of Income

One of the best actions that you can take if your business is in trouble is to find new ways to generate income. This might involve tried-and-true methods like selling assets or it may involve a bit of creativity on your part.

The alternative sources of income that you seek should depend on the type of business that you run. Crowdfunding, for instance, can be effective for businesses with strong local followings, or companies with strong credit can apply for short-term financing. If your business is struggling due to changing regulations or consumer preferences, you could also take your current business model in a new direction to create new revenue streams.

 

Don’t: Dodge Bill Collectors

Another major mistake that struggling business owners make in a cash crunch is dodging calls from bill collectors. When you have to make tough decisions about your company, you may be tempted to avoid bill collectors until you have money to pay them. However, that’s actually one of the worst mistakes that you can make.

Lenders generally react poorly when a client goes silent, and they often assume the worst. You may be hit with late fees, or your creditor may end up selling your debt to a collection agency. However, if you communicate with them, you can usually find a solution to help you pay off your debt while you get back on your feet.

 

Do: Plan Your Next Move

When your company is underperforming, you need to take a step back, look at the big picture, and come up with a plan. This may entail restructuring your business, selling off bad assets, or reevaluating your marketing strategy.

You can also bring in professional consultants to help you reorganize your business or come up with new revenue streams. These advisors can offer a fresh perspective on the state of your company, and hiring them will show your creditors that you are serious about getting your financial house in order.

LEARN MORE: 3 NON-NEGOTIABLES WHEN SELECTING YOUR EQUIPMENT LEASE FINANCING PARTNER

 

Don’t: Blindly Cut Costs

Cutting costs is an important part of getting your finances under control, but you must carefully do so. Many business owners who are in a pinch become so focused on their bottom lines that they forget about the big picture.

When reducing your expenses, you always need to examine how your actions will impact your business as a whole. Layoffs, for instance, might seem like an effective way to cut costs in the short term, but if done improperly, they can hurt employee and customer satisfaction. So, as you make these tough decisions, you need to think about their impact on your company in the long term.

 

Do: Work with Your Creditors

If you can’t make your monthly payment, then one of the best actions you can take is simply calling your creditors. More often than not, they will work with you to come up with a plan to pay off your debt. This could entail deferring payments or renegotiating your payment plan. 

Your lenders are human, too, and many of them understand what it’s like to go through hard times. At GLFS, we frequently work with businesses to help them get back on their feet without hurting their credit. If you’re one of our clients and are struggling to make payments, contact us.

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Why Your Business Should Keep Cash Reserves

Equipment Financing is Key to Preserve Cash

2020 has been a tumultuous year for business. Between a global pandemic and the recession that followed, business owners have needed to adapt to constantly changing circumstances, often digging deep into their pockets to stay afloat.

One of the prevailing lessons that many owners have learned is the importance of cash reserves. At its most basic, a cash reserve consists of liquid funds that are easy to access for covering expenses when times get tough. A healthy cash reserve should typically be able to cover three to six months of business expenses. Think of it like a personal rainy day fund; you want to be sure that you can keep up with your bills for a few months if you lose your income.

Whether revenue takes a hit, customers are slow or no payers, an emergency arises, or any other situation businesses face, having a strong cash reserve can help yours survive. Here are a few good reasons why you should strengthen your cash reserves.

Staying Prepared for the Unexpected

If 2020 has taught us anything, it’s to be prepared for the unexpected. Whether it’s a natural disaster, economic downturn or regulatory changes, unforeseen events can send your business into a tailspin if you don’t have a financial safety net.

A strong cash reserve can ensure that your company is well-insulated from the fallout of these kinds of abrupt changes. For instance, suppose that a natural disaster damaged some of your essential equipment. If you have a healthy cash reserve, then you can use that to replace or rent it while you wait on insurance payouts, allowing you to continue doing business as usual. Your cash reserve can therefore serve as an insurance policy against adverse events.

Reducing Your Reliance on Credit

Having a healthy cash reserve can also reduce your reliance on credit. When something disrupts your business and you end up strapped for cash, using credit cards, taking out loans or dipping into your personal funds may seem like your only options. However, with a strong cash reserve, you can use your business savings to cover unexpected expenses or supplement lost revenue.

While using credit is always a part of doing business, you should take care to do so wisely. Credit cards can be useful for discretionary purchases, but you should not rely on them to cover major expenses. Likewise, loans or financing can help fund large purchases while keeping cash on-hand, but you should do your best to plan for these in advance. A solid cash reserve can help you use credit carefully.

Enhancing Your Business’s Finances

Many actions that you can take to enhance your cash reserves are common-sense practices that can improve your company’s overall financial health. Saving profits, paying down debts and investing internally are all excellent ways to boost cash reserves and your business’s financial status.

LEARN MORE: Your Approach to Financing an Equipment Lease Matters

Another excellent way to maintain enough liquidity for a healthy cash reserve is to finance major purchases. Large expenses like new equipment will quickly drain your company’s bank account, so financing them can benefit your long-term financial health. Ideally, the revenue generated by leasing essential business equipment will be greater than the monthly payment. If you’re ready to finance equipment and your preserve cash reserves, contact us or begin your application.

 

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Smart Business Buys to Make Before the End of the Tax Year

And Lower Your Tax Liability

October marks the start of the 4th quarter and the beginning of the end of the tax year for many business owners. If you’ve been considering making purchases for your business, this might be the right time to buy. Your business benefits from having the goods or services available now, and your expense write offs can reduce your tax liability for this year.

Having worked with businesses since 2009 to provide equipment financing in several industries, here are our recommendations for smart end-of-the-year business buys.

Commercial Vehicle(s)

If you’re considering buying or lease financing a commercial vehicle, now’s a good time to sign on the dotted line for a couple of reasons. Year-end sales get underway. Dealers are anxious to make room on their lots for new vehicles, and they tend to heavily discount their vehicles to meet annual sales goals. If you’re able to negotiable the purchase or lease price down further, the deal gets better, especially if you’re purchasing or lease financing multiple commercial vehicles.

Lease financing before the end of the year provides certain tax advantages. What those advantages are depends on whether you choose a capital or an operating lease. You can write off the vehicle’s depreciation under a capital lease. You can treat lease payments as an operating expense under an operating lease.

LEARN MORE: FREQUENTLY ASKED QUESTIONS ABOUT COMMERCIAL VEHICLE LEASING & LEASE FINANCING

Large Equipment

It is possible that you can write off business equipment, like a forklift, buncher feller, boom trucks and tank trucks, to name a few. Again, the tax advantage depends on the type of lease you choose, operating or capital. Either way, lease financing new or additional equipment can help you improve and expand your business operations so that next year could be the best year yet for your business.

Heavy equipment dealers often share the same mindset as vehicle dealers in that they want to meet annual sales goals and make room for new equipment. From now through the end of December, you can find great deals on equipment. Get a head start by filling out a credit application for your lease financing and check our equipment for sale.

Car or Truck

It’s common for smaller businesses owners to purchase a car or truck to use for both business and personal reasons. The same logic applies as to why the end of the year is a good time to buy or lease finance a car or truck. Check with your tax consultant as to the advantages and strategies to reduce your tax liability when using a personal car for business.

Professional Consulting/Advisory Services

This of all years has been one of massive changes. To best navigate these twists and turns while positioning their business for the future, company owners are seeking professional counsel in a multitude of areas, like sales and marketing, communications, technology, human resources, legal issues and taxes. Joining an executive coaching group or community chamber is an alternative to connect with and learn from others facing similar situations.

Not only can professional consulting or advisory rates and membership fees be written off your taxes, but the advice and guidance gained from participating can help you run and grow business.

Employee Training & Continuing Education

Investing in training and continuing education for your employees at the end of the tax year makes a lot of sense for many business owners, especially if 4th quarter is a traditionally slow period in your industry. Better trained employees can only make your business stronger and put you ahead of competition, not to mention help start off the new year in a better position to improve job performance.

LEARN MORE: HOW TO ATTRACT QUALIFIED OPERATORS TO MAKE THE MOST OF YOUR FINANCED EQUIPMENT

The costs associated with additional training and continuing education for your employees can be deducted from your taxes as long as the education applies to the employees’ position. Meaning, you can write off safety training for heavy equipment operators, but you couldn’t write off training them as IT technicians unless it directly applies to their job description. There are educational opportunities are available online and many are offered as a subscription, allowing employees to learn at their own pace.

These are just a few smart buys that improves your business and can lower your taxes. There, of course, are others, but in terms of “moving the sales needle,” these can’t be beat based on our experience working with business owners to finance equipment.

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How to Attract Qualified Operators to Make the Most of Your Financed Equipment

Hiring and Retaining the Best Talent Starts with Writing the Job Description

Prior to the global pandemic, the national unemployment rate was low, leaving millions of jobs unfilled. COVID-19 struck and unemployment soared, but with economic activity resuming, the unemployment rate fell to 7.9% in September.

In talking with our clients, we’ve noticed that finding and keeping “good people” are top priorities, even for those currently experiencing a slowdown in business. Eventually, a rebound will occur and business owners want to be ready to hit the ground running with the best operators in their equipment’s driver seats.

Our team has heard that employers have found their best employees from just about anywhere—word of mouth, Craig’s List, Facebook, online job sites like Indeed and more. No matter where or how you advertise your job openings, attracting qualified and experienced operators for your equipment starts with the job description.

Attract Quality Operators with a Two-Punch Job Description

We get it—you’re busy, and it’s easier and less time consuming to use the same job description over and over again. The reality is that there is a difference between what you post online to get candidates interested in working for your company and the specific job description you send to applicants who show interest in a specific position.

Your general online job posting should include information about the company AND the position. This is your chance to highlight your company culture and get applicants excited about the prospect of working there. You should include a general idea of what a specific position entails, but the focus is on the company. Happy employees who enjoy their work environment are less likely to leave, so cultural fit is key.

A detailed job description can be added to the online post or sent in a separate document to applicants who request more information. This is the time and place to get into the details. Be specific about job requirements, expectations, qualifications, experience and certifications. Remember, you’re putting this person in charge of equipment. Hiring inexperienced operators can cost you in terms of project quality and equipment performance. Plus, not fully disclosing job requirements can land you in court should you fire an employee for lack of fulfilling job duties and he or she claims the requirement wasn’t clear.

The Most Important Words to Include in Your Job Posting

“Other duties as required.” Job roles evolve over time and more quickly for smaller businesses that are growing or cutting back. You may have to ask employees to take on more or share responsibilities as your staff size increases and decreases based on work load.

Begin the job description with a 30,000-foot overview of the responsibilities, then include shift and physical requirements, non-negotiable certifications and work conditions that might filter out unqualified applicants. This also is where you can touch on expected “people skills” that are important, especially if the position is customer facing. Think about the environment and conditions, this employee will work under and describe those so that the candidate need not apply if you’re seeking night shift and he or she is only available for day shifts.

Be Aware of Gender, Age and Typo Traps

Quality operators want to work at quality companies. Your job ads, descriptions and even online company reviews make your business’s first impression on job seekers. For positions where details are important, a posting with typos won’t grab the attention of a detail-oriented employee.

Avoid using language that can be considered discriminatory. Even in fields that are heavy equipment related, women are qualified candidates in a traditionally male-dominated industry. Same goes for age. With age comes experience, which is important when you’re putting an employee in charge of expensive equipment in any field.

In preparation to return to pre-pandemic tight employment numbers, now is the time to begin thinking about your hiring strategy to find and retain the most qualified employees—ones whom you can trust to expertly operate your financed lease equipment. Finding the best candidates starts with writing your best job description.