You’ve made the decision to lease equipment to meet market demand, increase your sales or move in to an additional line of business. How good of a decision that was depends on the return on investment (ROI) you earn after adding the leased equipment to your fleet or service offerings. Oftentimes, your ROI is a direct result of the marketing strategy driving sales, unless the equipment is ...
Once your equipment financing is in place, it’s time to market the capabilities the equipment brings to your company to generate buzz to grow sales and revenue. You can’t afford to take a “If we build it, they will come” approach. Customers can only come to you for bids, new business and expanded services when you get the word out through multiple marketing channels. Expert tip: When dec ...
When Other Lenders Say No, We Often Say Yes!
